Build the assortment one brief at a time.

DH / 01

Foundation 01 — Body Wave

A dark body-wave concept for a private label’s core launch assortment. Start the development brief with the target retail position, then define construction and presentation together.

DH / 02

Foundation 02 — Sleek Glueless

A straight glueless collection concept for brands building a recognisable everyday style. The development brief combines fitting details with a consistent silhouette.

DH / 03

Colour Capsule — Blonde Bob

A compact blonde concept for a controlled colour capsule. This style helps a brand test a lighter shade without expanding every core design into multiple colour variants.

DH / 04

Texture Capsule — Spring Curl

A defined curl concept for brands planning a texture-focused collection. The development emphasis is a repeatable appearance supported by appropriate care information.

DH / 05

Access Edit — Synthetic Bob

A short synthetic style concept for a separate accessible-price product line. Clear fibre information helps a brand distinguish the range from its human hair collections.

DH / 06

Texture Capsule — Deep Wave

A pronounced long-wave concept for a brand that wants a recognisable texture family. It can sit beside a softer wave while maintaining a distinct product identity.

DH / 07

Texture Capsule — Kinky Straight

A fuller-looking textured straight concept for a deliberately edited brand range. The finish should be described through a sample rather than a loosely interpreted texture name.

DH / 08

Colour Capsule — Caramel Wave

A dimensional wave concept for limited colour launches and seasonal edits. The brief focuses on the distribution of lighter areas as well as the base shade.

DH / 09

Short Edit — Sculpted Pixie

A cropped style concept for a brand’s short-hair offering. The small silhouette makes it particularly useful to define the approved cut in measurable terms.